Hilton has revealed 11 new hotel signings for Tempo by Hilton and Motto by Hilton, representing nearly 20% of the global hospitality company\u2019s lifestyle pipeline.<\/p>\n
The new properties will be located in the U.S., Latin America and Europe, with signings in New York City; Rotterdam, the Netherlands; Tulum, Mexico; Boston; Mexico City; and Seattle. With these newly signed properties, Hilton\u2019s lifestyle category supply is expected to double within the next five years as well as expand to an additional 17 countries\/territories over the next 10 years including the first lifestyle property in Africa.<\/p>\n
\u201cThere are a number of owners that we are experiencing that have grown up within other brands within the Hilton family who are excited about this opportunity to get into this lifestyle space,\u201d Phil Cordell, global category head, Hilton lifestyle brands, and global brand head, Canopy by Hilton, said during a press event announcing the signings. \u201cFor a long time, from the ownership perspective, getting into the lifestyle space was very expensive\u2026The brands that we have talked about today are now approachable. Not only from a customer perspective, but they are approachable owner perspective because of the investment equation that allows an owner to get into this space in a more cost-effective way.\u201d<\/p>\n
While relatively new to the category, the company reported that it has amassed a strong development pipeline across its lifestyle brands with more than 55 properties already scheduled to open within the next 10 years.<\/p>\n
Tempo In addition to the previously announced groundbreaking in Louisville NuLu District, Tempo has recently signed the following properties:<\/p>\n \u201cSince Tempo launched a year ago, we\u2019ve seen great momentum and an incredibly positive response from owners and future guests who are thrilled about this truly unique hotel concept,\u201d said Kevin Morgan, global brand head, Tempo by Hilton. \u201cWe look forward to our upcoming openings so we can welcome ambitious, modern travelers to relax and recharge in a stylish, contemporary setting with thoughtful design and an uplifting atmosphere.\u201d<\/p>\n Motto<\/strong> \u201cWe are excited to announce Motto\u2019s continued expansion and to provide guests with a fresh approach to travel,\u201d said Tripp McLaughlin, global brand head, Motto by Hilton. \u201cAs people begin to feel comfortable traveling again, our new Motto properties will allow guests to connect with the neighborhood culture by providing authentic and locally-minded experiences in the most desirable urban destinations in the world.\u201d<\/p>\n In addition, Canopy by Hilton, Hilton\u2019s first lifestyle brand which launched in 2014, continues to expand its global footprint and has experienced tremendous growth and brand maturity since its inception, the company reports. Despite the challenging climate of 2020, Canopy doubled its brand portfolio with 14 property openings last year, touting a portfolio of 29 open hotels across the world as of Q1 2021. Canopy continues to expand its global presence with recent openings such as Canopy Hangzhou West Lake, Canopy Sao Paulo Jardins and Canopy San Antonio Riverwalk in addition to upcoming openings in Paris, Madrid, London and China, as well as Chicago and Portland, ME, all scheduled to open this year.<\/p>\n
\n<\/strong>Launched last year, Tempo is an approachable lifestyle hotel brand offering thoughtfully designed accommodations to help guests relax and recharge, according to the company. Each property will feature inspiring public spaces, facilities with product experiences from Peloton and Precor, a unit of Peloton, flexible meeting and working spaces, as well as premium culinary options, such as the brand\u2019s signature coffee & tea fuel bar, a cafe-style breakfast offering and an inviting bar experience.<\/p>\n\n
\nMotto continues to expand its portfolio of curated micro-hotels in prime, urban destinations across the U.S. and internationally. Joining Motto Washington DC City Center, which opened in the summer of 2020, and Motto Philadelphia Rittenhouse Square, which opened in early May, the brand will open its third property in Chelsea, New York City, later this summer. After announcing seven property signings in 2019 including the first Motto in Latin America with Motto Lima Miraflores, Motto recently announced six property signings:<\/p>\n\n